| Initial State: | Perceived need statement |
| Goal State: | Selection of desirable attributes of the end product. |
| Solution Process: | Use a goals tree analysis.
Assess on a scale of 1 to 5 the importance of each attribute. Do not discuss possible concepts at this stage. |
| Group 1 | Group 2 |
| Williams | Schweiger |
| Johnson | Lestari |
| Matheis | Liew |
| Oliver | Anderson |
| Katzer | Graupman |
| Beberniss |